Alcochol is accepted in society, however there is a lot of media and political attention on 'binge drinking'.It's alot easier to identify excess alcoholism as 'bad' however it is not as clear cut to see binge drinkking as bad.
Young individuals may argue that drinking every weekend or fortnightly is not that bad and is the norm. However politicians, emergency services may argue and have research to prove that is can cause accidents increases the levels of criminal activity and can have serious effects on health.A lot of attention has been on women particularly.
I think that individuals do not need to get 'hammered' every weekend. There has been enough media campaigns and adverts to aware people of the risks.
http://www.cdc.gov/alcohol/quickstats/binge_drinking.htm is a site to inform people of the risks of binge drinking.
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